Join My Prudential RideLondon

We’re inviting you, your family, and friends, to get on your bike – or scooter, skateboard, trike, tandem, penny-farthing, or unicycle, and participate in Prudential RideLondon in order to raise funds for those living with an acquired brain injury and their families and carers across Essex.

The Covid-19 pandemic has had a devastating impact on our funding, however, we are still supporting our clients and their families and carers during this crisis, as, right now, and they need our support more than ever.

It’s also meant that thousands of events across the country have been cancelled, including Prudential RideLondon: the world’s greatest festival of cycling, which has raised more than £77 million for thousands of charities since it began in 2013.

While it can’t go ahead as planned this year, they are keeping the wheels moving and celebrating the festival weekend of 15 and 16 August with a virtual event: My Prudential RideLondon.

Its aim is to inspire and engage everyone, of all ages and abilities, to get on their bikes, scooters, skateboards, trikes, tandems, penny farthings, unicycles – in fact, any form of non-motorised wheeled transport! – to raise funds for people in need.

How to Get Involved

We’d love you to be a part of it for Headway Essex – just follow these four simple steps:

Register: visit and select your challenge. There are three cycling distances to choose from, or you can invent your own My FreeCycle wheeled challenge over 1km.

Fundraise: set up your fundraising page and let people know you’re supporting us so they can sponsor you.

Participate: set your wheels in motion and complete your challenge anywhere, at any time, over the weekend of 15th and 16th of August!

Nominate: encourage your family and friends to take part and help save the UK’s charities. Spread the word on social media too by using the hashtag #MyPRL when posting about the event.

You’ll find more information, ideas, and inspiration, as well as advice on staying safe and cycling responsibly on the road, at If you have any questions at all regarding this event then please email our fundraising team at

We hope you’ll be part of the world’s biggest festival of cycling to support brain injury survivors during this critical time!

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